Late last week, Pew Internet released some research showing the continuing increase of Twitter, and the median ages of users on four social networks - leading a couple of blogs (RRW and DrewB) to highlight how Generation Y has woken up to Twitter, with double the number of 18-24 year-olds using the service since December.
While it's certainly true that under 34's dominate the social media space (Pew remarks Facebook's median age as 'greying up' as it reaches an ancient 33), what Pew and everyone else have skipped over is that 45+ users are growing at the same rate or marginally faster than Generation Y:
Whilst the overall numbers are still low, this seems to me to be a far more interesting trend. Could it be that once the baby boomers and older are introduced to social media, they like the same tools and interactions as everyone else? It sounds very obvious, but for some reason conventional wisdom dictates that they won't want to use Facebook et al, despite (as ReadWriteWeb points out) social communities designed for older people like
BOOMj have never really taken off.
Talking round the office, we think it's partially about the following:
Gen. x-er's (and younger) are having childrenAs families move further away from parents and grandparents, and facebook, flickr and others become the defacto scrapbook for your photos, videos and thoughts, joining the same social networks gives parents and grandparents easy access to keep in touch and see their loved ones.
Status tools like Twitter are a great levellerTwitter, far more than Facebook or Myspace, only really cares about what you've got to say, removing another set of barriers and encouraging people to speak with other's they may never have come into contact with.
It'll be interesting to see if the trend continues, especially as more older people are introduced to the web with the many digital inclusion projects running.
But what do you think? Are boomers and older people struggling with social networking because the content they want is hidden in it, or are they enjoying it and finding uses for it? I'd be very interested to hear your thoughts.
(Disclaimer - I work for an older people's charity, but as always the thoughts here are just my own).
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